Sticky Thing scores new campaign for Covered California

Sticky Thing Music partnered with creative agency Duncan Channon to score This Way to Health Insurance, a statewide campaign for Covered California launched during the early months of the COVID-19 pandemic. With a special enrollment period opening to help more Californians access health coverage, the goal was clear: cut through the noise and get people to take action.

Sticky Thing composed a driving, high-energy track designed to grab attention from the first beat. Bold and focused, the score pushes the campaign’s message forward — reinforcing the urgency of getting covered without sacrificing clarity or tone.

“The animation and messaging already had a clear point of view — our job was to amplify it,” said Mike Blankenship, founder of Sticky Thing Music. “We wanted the music to feel like urgency in motion — something that grabs your ear and keeps you locked in, start to finish.”

The spot features vibrant animation and plainspoken messaging, but it’s the music that gives it its pace and power. By crafting a sonic experience that feels immediate and energizing, Sticky Thing helped ensure the campaign not only informed — but compelled.