Sticky Thing scores campaign for SFMOMA

Feb 1

Sticky Thing Music recently partnered with San Francisco ad agency Duncan Channon to create original music for the radio advertising campaign promoting Get in the Game — the newest exhibition from the San Francisco Museum of Modern Art (SFMOMA). The show explores the intersection of sports, art, and design, inviting visitors to experience the physicality and culture of athletics through a contemporary art lens.

The radio spots were designed to grab attention and build excitement across the Bay Area — and that started with sound. Sticky Thing composed an energetic, high-impact music bed that captured the kinetic spirit of the exhibit while standing out in the crowded world of broadcast audio. The track was recorded and mixed at Tone11 Studios in San Francisco and features original voiceover by RyanNicole, an Oakland-based artist known for her work in music, theater, and community organizing.

“For this project, we wanted the music to feel bold, rhythmic, and full of movement — like a sprint through a gallery,” said Mike Blankenship of Sticky Thing. “It had to match the pace of both the exhibit and the sports world it celebrates.”

Since launch, Get in the Game has been featured in The New York Times, Datebook SF, and other national press, with radio playing a key role in inviting new audiences to SFMOMA.